28/12/2017
Plastic wine containers: are they a good idea?
WIXO has chosen glasses made from a special plastic to ensure taste and environmental sustainability
WIXO PET plastic wine containers
It is not uncommon for the public to express some perplexity at seeing wine and plastic brought together, especially in Italy. But is it really such an unfortunate combination? With the right premises, no. In fact, it becomes a winning combination for both the sellers and those who drink it. We can also see why. The key point is, of course, the kind of plastic you use. For our WIXO, we have chosen a durable PET with a thickness that gives the sensation of a classic glass, and at the same time benefits from beautiful transparency and top quality, so that it does not alter the taste of the wine in any way. In short, it is nothing like the plastic cups used for beer at events or with street food, just to be clear.

Secondly, if made according to the criteria outlined above, plastic containers for wine are not only able to retain the organoleptic properties of the content and offer consumption that is pleasing to the touch, they also combine resistance and a light weight, which is a great point in their favour when it comes to transportation and storage. Thanks to this packaging, which has been designed down to the smallest detail, and because the bottling is carried out directly at the cellars where it is produced, WIXO wine guarantees a shelf life of 18 months if correctly stored: all the time needed to offer it to its customers and rest assured that it will sell.
GOOD QUALITY PLASTIC CONTAINERS FOR WINE DO NOT AFFECT THE TASTE. THEY ARE PLEASING TO THE EYE AND TO THE TOUCH, THEY ARE CONVENIENT TO TRANSPORT AND STORE, THEY ARE 100% RECYCLABLE AND ARE COMPLETELY CUSTOMISABLE
The advantages of plastic wine containers do not end here, however. We have also thought of those who - like us - are concerned about the environment and making sure we protect it. That's why we chose a material that was 100% recyclable. In fact, it goes one step further, and can be up-cycled. This means that, if disposed of properly, every WIXO glass can be used to create a new product with the same characteristics as the initial one. Because it is important not to waste the resources at our disposal, and to ensure that our actions are designed to minimise their environmental impact.

WIXO has therefore considered the convenience and quality of the product, to ensure a pleasant consumption experience for the end customer, facilitating transportation and storage operations while protecting the environment and retaining a high standard of aesthetics. Not only the glasses are beautiful and suitable for those who want a fashionable product, they are also completely customisable and can be coated with special slivers for unique graphic designs. As such, it also becomes an important means of communication for companies that are mindful of marketing strategies and conveying their image effectively.
That's why plastic wine containers really are a good idea!